Warner Music Group Launches Social Music Metaverse Rhythm City on Roblox

Warner Music Group Launches Social Music Metaverse Rhythm City on Roblox

Warner Music Group, a worldwide entertainment company, declared on Monday the launch of its social music Metaverse called Rhythm City. 

The project was a collaboration between WMG and Gamefan, a gaming and content metaverse firm, to bring artists to the public through the social roleplay platform Roblox. 

Those visiting Rhythm City will have access to a new set of digital assets that are unique to Roblox. 

According to Oana Ruxandra, the CDO and Executive Vice President of Business Development at WMG, there are “exciting prospects” to increase interaction between artists and fans.

According to Oana Ruxandra, CDO & EVP of Business Development at WMG, as our world becomes more digital, there are growing chances for artists and fans to connect and communicate. WMG is dedicated to establishing these new experiences by constructing and testing in changing ecosystems. Their partnership with Gamefam involves creating a space for artists and audiences to gather and give meaning to their communities within interactive environments.

WMG collaborated with Gamefam to develop Rhythm City, which blends important gaming features with the excitement of music. Users can select from various roles such as music producer, DJ, dancer, and more, allowing them to discover, dance, and socialize with friends while experiencing lesser-known music and participating in mini-music competitions. Furthermore, Rhythm City will host virtual concerts and events with selected artists from WMG.

Joe Ferencz, Founder, and CEO at Gamefam, expressed excitement about merging their passion for creating immersive metaverse content with their appreciation for music. He praised WMG as a fantastic partner in promoting cutting-edge tactics and stated that their combined skills led to the creation of a new music-focused community in the metaverse.

Through its innovative partnerships and one-of-a-kind events, WMG has consistently created experiences that are leaders in the gaming and metaverse industries. Several of the company’s musicians, including Twenty One Pilots, Why Don’t We, Ava Max, David Guetta, and Royal Blood, have been added to the Roblox platform throughout time. With the introduction of Rhythm City, WMG continues to push the frontiers of creativity while giving artists additional tools and resources to grow and expand their fan bases in the new digital era.

On February 4, 2023, Rhythm City will be playable and explorable on the Roblox platform across Android, iOS, Mac, Windows PC, and Xbox One.

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What is Warner Music Group?

Warner Music Group (WMG), which has a history dating back more than 200 years, currently brings together musicians, songwriters, and businesspeople who are influencing entertainment culture all over the world. Asylum, Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville are just a few of the renowned labels that make up WMG’s Recorded Music division, which operates in more than 70 countries through a network of affiliates and licensees. The music publishing division of WMG, Warner Chappell Music, maintains a database of more than one million copyrights covering all types of music, from the Great American Songbook standards to the biggest successes of the twenty-first century.

The next generation artist services division WMX, which includes consumer brands including Songkick, the live music app, EMP, the merchandise e-tailer, UPROXX, the youth culture destination, and HipHopDX, the hip-hop music news site, are also part of the Warner Music Group. WMG also includes social media content producer IMGN and narrative powerhouse Warner Music Entertainment among its numerous brands. Follow WMG on Facebook, LinkedIn, Twitter, and Instagram.

What is Gamefam?

Gamefam, a top publisher and developer of metaverse games, is creating the next wave of pop culture franchises that are born from the metaverse in collaboration with gaming communities and well-known companies. Our goal is to develop the next wave of immensely popular gaming and entertainment franchises from within the metaverse while providing dynamic experiences for a fantastic community. With over 25 million daily gaming sessions and 115 million hours of interaction each month across its portfolio of more than 30 live games, Gamefam runs the largest network of games on Roblox.

Sonic Speed Simulator, Twilight Daycare, Tower of Misery, Funky Friday, Ultra Power Tycoon, Starving Artists, Hot Wheels Open World, Easy Obby, and Weapon Fighting Simulator are a few of Gamefam’s most popular series. The Gamefam experience also extends to the metaverse, where it runs the top three Minecraft servers and creates the top 40 Fortnite maps. The Gamefam team, with its headquarters in Los Angeles, combines the business and production know-how of seasoned brand specialists and game industry veterans with the top creators in the metaverse. Please visit https://gamefam.com for additional details.

Views on Ties of WMG With Metaverse

The announcement follows a significant collaboration agreement between WMG and OpenSea to organise Web3 tools for creatives and artists. With a partner from Web3, the platform will host non-fungible tokens (NFTs). Probably Nothing in terms of giving WMG artists engagement resources and digital assets.

It will provide artists with landing pages, storytelling, digital product drops, and other content solutions. Fans can connect with their favorite artists to define best practices for Web3 governance and announce limited-edition NFT drops.

According to a statement from the Sandbox, the program gives music lovers “a combination of a musical theme park and concert venue.” WMG created a custom musical metaverse stage for real-time 3D (RT3D) performances with musicians like Camilla Cabello, Green Day, Dua Lipa, Ed Sheeran, and others.

The portal also houses Snoop Dogg’s Snoopverse, which has 67 premium places and 122 digital LAND plots for individuals looking for property in the Metaverse. Cathy Hackl, Dedmau5, Shaun Neff, and Outlier Ventures have all worked with Snoop Dogg in the past to provide advice to individuals about their XR startups.

Access the Rhythm City: visit https://roblox.com/rhythmcity.

Access for accompanying images here.