H&M Launches Immersive Gaming Experience ‘Loooptopia’ On Roblox

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H&M

[{"selector":"#anim-c731aabc-179e-4ff9-be72-8b365eb497df [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -22.18157911867557%) scale(1.4672897196261683)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Playfully experimenting with materials and patterns in Loooptopia allows users to design their avatar's next virtual outfit. White Frame Corner

lOOOPTOPIA

[{"selector":"#anim-3553a74a-cefc-4bfa-b1f8-13b94caf8d99","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c145ff0-1a47-4060-8242-2b159ab67e23","keyframes":{"opacity":[0,1]},"delay":250,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a7e6b72-e0b9-483c-855a-7431a7c50f7f","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-40be727a-0d88-40a9-ae75-7a00a9481605","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-21151a4f-4b91-4746-a4b1-69043a966b81","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-025596e9-586c-420b-a66f-ce127bb778d1","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6c27e4e9-f0f7-4c93-8783-9590ea5d0313","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d3850d8-80f4-49fe-a301-a814a611933a","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The opening of the "H&M Loooptopia Experience" on Roblox has been announced by H&M. 0218 Thesparkplug.org White Frame Corner White Frame Corner

[{"selector":"#anim-5a936be7-a68e-4a85-906f-50a126e55b8b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce253fec-5d7d-46c1-8217-f7780fa7846e","keyframes":{"transform":["translate3d(51.19214%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In the immersive H&M Loooptopia experience on Roblox, users can playfully experiment with fabrics and patterns to design their avatar's next virtual outfit. Learn more

"Customers and wearers of H&M clothing and accessories are spending more time online and in virtual worlds. Gray Frame Corner Gray Frame Corner

[{"selector":"#anim-0b867fc8-1589-473e-b76e-24cabd009103","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ec225678-a28a-4216-a860-ab21c1a4be6c","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-9cb33040-53fd-4205-9cb5-be66091ccb82","keyframes":{"opacity":[1,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1eaa2b09-f610-4c93-8058-9d7985004315","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-916b6a7a-cee9-457f-a6a4-8c9fad465bbd","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c981520-861a-4695-8715-f5748fedc5a6","keyframes":{"opacity":[0,1]},"delay":350,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] An immersive 3D experience, the H&M Loooptopia Experience on Roblox features social interaction, captivating environments, mini-games, styling sessions, alternate worlds, events, and more. White Frame Corner White Frame Corner

[{"selector":"#anim-1353242a-87d6-48f4-b11b-902553edf84f","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cfa0bb0-a23e-46c9-bac0-0f9e8d5b05ff","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] H&M wants to support young digital natives in expressing themselves via clothes both offline and online.

The H&M Loooptopia Experience on Roblox is a captivating new setting that encourages creativity and allows users to develop their virtual wardrobe. 0218 Gray Frame Corner

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